01
Focused
One defined piece of work.
One defined engagement with a clear objective and a clean handoff. A menu, an audit, a bar build, or a costing system.
Good for
A hospitality studio built in equal parts: the experience a place is remembered for, and the systems that make it work.
Explore the approach
The studio
What 50/50 is.
50/50 Collective is a hospitality studio working across beverage, concept, and operations.
Founded and led by Sebastian Tollius, the studio draws on a network of chefs, designers, operators, and specialists assembled around the needs of each project.
It works with operators, groups, and developers to open and evolve restaurants, bars, and hotels.
The experience
The part the guest feels.
The concept, the drinks, the room, and the experience of being there.
The system
The part that makes it work.
The systems, costs, staffing, and standards that keep it running.
Ways to engage
02
Program
Beverage and operations, end to end.
The complete beverage and operations program for a venue, built end to end and handed to the team to run.
Good for
03
Opening
Concept through opening.
The whole venue, from concept through opening night: beverage, brand, operations, systems, and training, developed together.
Good for
Ongoing
A monthly partnership.
Monthly work as an extension of the team, for creative direction, beverage development, and operational guidance. On its own, or after a project.
Good for
Capabilities
Beverage Programs
Strategy, cocktail development, menus, sourcing, and costing.
Concept & Bar Development
Positioning, bar development, guest experience, and workflow.
Operations & Systems
SOPs, training, staffing, inventory, and purchasing.
Brand Strategy & Experience
Positioning, service language, and guest journey.
Commercial Strategy
Pricing, COGS, purchasing, and revenue.
Opening & Implementation
Pre-opening, training, menu implementation, and systems.
Selected clients & collaborators
Operators, groups, venues, and brands, across independent and international hospitality.
Venues and groups
Previous roles
Brands
Recognition
Work and collaborations recognized across hospitality, beverage, design, and culture.
Awards & nominations
Featured in
Start a conversation
Start with what you're building.
A new concept, or an operation ready for its next chapter. Where the project is now, and where you want to take it.
hello@5050-collective.com
Brooklyn, New York